Oyo State Government has urged the Out – Of – Home Advertising Association of Nigeria to sustain and sanitize the advertising industry in Nigeria and Oyo State in particular by uphold the standard of professionalism and compliance in discharge of their services.

Barrister Lawal gave this change during the 39th edition of the Annual General Meeting, AGM of the Out – Of – Home Advertising Association of Nigeria (OAAN) with the theme; “Redefining Out Of Home Media in Nigeria; The Practice, The Business and Value Creation” which was held at De Signature Hotel and Tower, Jericho, Ibadan.

The Acting Governor in his speech highlighted the critical role Out of Home Advertising industry plays in development, commercial value, aesthetic beautification and visual landscape of Oyo State.

Barrister Lawal added that it’s through collaborative efforts to ensure a vibrant environment to put the State forward in the area if advertising which has direct effect on investment, Tourism and other aspects of environmental development.

He reiterated  the role and activities of outdoor advertising Practitioners which ensures the aesthetic beauty of surroundings through well placed structures erected with well appealed, communicated messages with texts & work of art and signs.

He further commended the effort of the State Government under the administration of Engr. Seyi Makinde for continuous unwavering efforts in creating an enabling business and economic growing environment, innovations to ease business of Outdoor Advertising by expanding economy status of Oyo State.

In his word, “Oyo State has an elastic and expanding business opportunities for outdoor advertising business to thrive and your presence in our State reflects a shared vision for progress and mutual benefits, innovations and pursuit of excellence in the outdoor advertising industry.

“Oyo State has long been recognized as center of economic excellence, from the history city of Ibadan, Ibadan stands as a beacon of intellectual and political significance in agriculture, industrial sector to drive our economy, so Oyo State has been in forefront on Nigeria growth and advancement.

Barr. Lawal encouraged the Out – Of – Home Advertising Association of Nigeria to engage their discussion and deliberation on their 39th edition of their AGM to expand advantage and opportunities that the State offers to build a brighter and prosperous for all.

In his remark, the Director General, Oyo State Signage and Advertisement Agency, OYSAA, Hon. Oludolapo Eso Ajanaku, appreciate the opportunity given by Oyo State Government for the vision to create and uphold professionalism in the aspects of outdoor advertising industry. He added that the agency would soon embark on proper enumeration and removal of dilapidated and substandard billboard structures.

Earlier in his opening address, the President of Out – Of – Home Advertising Association of Nigeria, Mr. Sola Akinsilu appreciated the Oyo State Government for creating an enabling friendly environment for business to strive.

Among Government dignitaries in present were, the Commissioner of Information and Orientation, Prince Dotun Oyelade, Chairman of Oyo State Broadcasting Corporation, BCOS, Mrs. Dotun Olaitan and the Director General of Oyo State Mobilisation Agency for Socio – Economic Development, Dr. Morohunkola Thomas among others.

Wale Iyanda,

OYSAA

The Oyo State Signage and Advertisement Agency ( OYSAA) has issued a firm directive to third – part practitioners engage in outdoor advertising within the State, underscoring the paramount importance of adhering to established standards and regulations governing the profession. This directive was issued by the agency’s Director – General, Hon. Oludolapo Eso – Ajanaku, during a meeting held in his office with key stakeholders in the outdoor advertising sector.

Expressing profound concern, Hon. Oludolapo Eso – Ajanaku expressed the agency’s discontent with the rampant and indiscriminate erection of billboards across the State, which detracts from the aesthetic appeal and urban ambience of Oyo State. He reaffirmed the agency’s unwavering commitment to enforce regulatory measures against any third – party practitioner that fails to comply with stipulated rules and regulations.

He specifically highlighted the agency’s zero – tolerance policy towards the clustering of billboards, placement of billboards at unapproved sites, presence of dilapidated billboards’ frames, torn flexes and utilization of substandard construction materials, all of which are deemed unacceptable and will be met with rigorous sanctions to uphold regulatory, integrity and safeguard public safety.

Furthermore, Hon. Oludolapo Eso – Ajanaku highlighted that His Excellency, Engineer Seyi Makinde has created a conducive business environment, therefore stressing the necessity for third – party to settle outstanding debt promptly, as this payment significantly contribute to the Oyo State Internally Generated Revenue ( IGR).

In his closing remarks, Hon. Oludolapo Eso – Ajanaku called for mutual understanding and cooperation among stakeholders to elevate Oyo State to global standard in the signage and advertising industry. Emphasizing the alignment with His Excellency, Engineer Seyi Makinde’s vision to position the State as an attractive destination for investors and tourists, he underscored the pivotal role of signage and advertising sector in realizing this objective.

In his response, the Chairman of the Oyo State Outdoor Advertising Practitioners Association, Mr. Tony Rowland Awobode affirmed that the association will continue to support OYSAA in it’s efforts to combat instances of malpractice in the system.

The Oyo State Signage and Advertisement Agency (OYSAA) has issued a stern warning to all outdoor advertising practitioners in Oyo State regarding the use of substandard materials in the construction of advertising infrastructure particularly billboards, eye-catchers, unipoles etc.

This directive was delivered by Hon. Oludolapo Eso-Ajanaku, Director-General of OYSAA, during on -site inspections conducted by the agency’s monitoring and enforcement team. The monitoring and enforcement team rapidly responded to news of collapsed eye-catchers that caused significant traffic disruptions in the city of Ibadan after rainstorms on Thursday, the May 16, 2024.

Expressing his absolute dissatisfaction with the recurring incidents of advertising structures collapses, Hon. Oludolapo Eso-Ajanaku highlighted the potential hazards these incidents pose to road users and the public. He stressed the necessity for outdoor advertising practitioners to adhere strictly to high-quality construction materials and standards to ensure the safety and integrity of installed billboards.

“The safety of our citizens and the reliability of our advertising infrastructure are paramount,” stated Hon. Oludolapo Eso-Ajanaku. “OYSAA is dedicated to enforcing regulations and laws against the use of substandard materials in the erection and maintenance of advertising structures to protect public safety and maintain order in our state.” He further stated, “Any negligence of advertising infrastructures by practitioners will result in significant fines and potential site revocation.”

In his concluding statements, Hon. Oludolapo Eso-Ajanaku commended the collaborative efforts of the Oyo State Road Traffic Management Agency (OYRTMA) and other government safety and security agencies in restoring normalcy to the affected areas in the city of Ibadan.

The Director—General of Oyo State Signage and Advertisement Agency (OYSAA), Hon. Oludolapo Eso – Ajanaku, has issued a stern warning to all outdoor advertising practitioners in the State to desist from using substandard materials in the construction of advertising infrastructures, such as billboards, eye-catchers, uni — poles among others.

The DG gave the warning during the on-sites inspection conducted by the agency’s monitoring and enforcement team held within Ibadan metropolis.

While expressing his absolute dissatisfaction with the recurring incidence of advertising structure collapses, Hon. Oludolapo Eso – Ajanaku highlighted the potential hazards these incidences pose to road users and the public.

He stressed the necessity for outdoor advertising practitioners to adhere strictly to the usage of high-quality construction materials and standards to ensure the safety and integrity of installed billboards.

“The safety of our citizens and the reliability of our advertising infrastructures are paramount”, stated Hon. Oludolapo Eso – Ajanaku,

“OYSAA is dedicated to enforcing laws and regulations against the use of substandard materials in the erection and maintenance of advertising structures to protect public safety and maintain order in the State”.

He further stated “Any negligence of advertising infrastructure by practitioners could result in significant fines and potential site revocation.

Hon.  Ajanaku commended the collaborative efforts of Oyo State Road Traffic Management Agency (OYRTMA) and other Government safety and security agencies in restoring normalcy to the affected areas in the city of Ibadan.

The monitoring  and enforcement exercise done by the team was in line  with the rapid response to news of collapsed eye-catchers that caused significant traffic disruptions in the city of Ibadan during an early morning rainstorm that occurred recently.

In order to stop the illegal, sub standard and derelict billboards in the State, Oyo State Signage and Advertisement Agency (OYSAA) seek the support of the Operation Burst in the fight against the signage problem in the State.

The Director General (DG) of OYSAA Mr Oludolapo Eso-Ajanaku made this known during the courtesy visit he paid to the Director General of Operation Burst Col. James Ajibola (Rtd) in his office in Ibadan.

Mr Oludolapo Eso-Ajanaku stated that the State Government under the leadership of His Excellency, Engr. Seyi Makinde FNSC will not allow the illegal act of unauthorized billboards and other irregularities going on in the State signage sector by some unscrupulous individual/practitioners and the State Government is ready to sanitize the State signage through the Signage Laws.

The DG appreciated the Operation Burst for their support to the State Government in maintaining security of life and properties. After which he urged the security agency to support OYSAA in their enforcement exercise because presently, the illegal signage practitioners are on rampage with the believe that they cannot be caught.

In his own reply, the DG of Operation Burst Col. James Ajibola (Rtd) appreciated the State Government for her support in the provisions of security cars, pick up, security gargets among others to the security agency.   He then stated that the security agency is ready at anytime to support OYSAA in her fight against any irregularities in the State signage sector.

Col. James Ajibola stated further that the security agency will not condone any illegal and unauthorized billboard on the street and any billboard or practitioners caught will be seriously prosecuted.

To foster religious harmony in Oyo State, His Excellency. Governor Seyi Makinde has mandated the removal of a signage at Yidi, a Muslim prayer ground in Ibadan, seen as a potential source of religious discord.

The directive was revealed by Mr. Oludolapo Eso-Ajanaku, Director-General of the Oyo State Signage and Advertisement Agency (OYSAA), during a media briefing in Ibadan. He underscored the Governor’s firm stance against actions or rhetoric that could spark religious unrest, affirming the State’s dedication to ensuring the freedom of religious practice as a key factor in maintaining peace.

Mr. Eso-Ajanaku pointed out that installing religious signs near other faiths’ worship sites is not permissible, as it could lead to conflict. He criticized certain advertisers for their disregard for the industry’s ethical standards, emphasizing that advertisements likely to incite conflict on any grounds, including religion, are strictly prohibited.

He concluded with a stern warning that OYSAA will rigorously enforce these rules, penalizing and potentially banning advertisers who fail to comply with the State’s guidelines for responsible advertising.

Ibrahim A. Badmus

Media Officer

In its continuous commitment to uphold the highest standards in the management and regulation of signages and billboards, the Oyo State Signage and Advertisement Agency (OYSAA) is taking significant steps to reinforce its enforcement procedures. This initiative is part of OYSAA’s ongoing efforts to address the challenges posed by rogue practitioners, derelict/sub-standard signages, billboards, and defaulters within the State.

Understanding the importance of visibility and identification in effective enforcement, OYSAA’s Enforcement Department is being equipped with branded high-visibility (hi-vis) jackets and caps. This enhancement is not just a step towards increased safety for the enforcement team but also a measure to ensure the agency’s presence is unmistakable during enforcement operations.

The re-introduction of OYSAA branded hi-vis jackets and caps is a strategic decision to empower the agency’s enforcement team to execute their mandate more efficiently. This move aligns with OYSAA’s vision to create a more orderly and aesthetically pleasing environment through the proper regulation of outdoor advertisement structures.

OYSAA’s enhanced enforcement protocol includes rigorous monitoring and the prompt addressing of issues related to non-compliant and hazardous signages and billboards. This action underscores OYSAA’s commitment to ensuring compliance with established guidelines and the safety of our citizenry.

OYSAA appreciates the support and cooperation of all stakeholders, including practitioners, property owners, and the general public, as the agency enforce these standards. The agency is dedicated to fostering a collaborative approach in the  regulation of outdoor advertisement and signage, ensuring a balance between commercial interests and public safety.

Badmus Ibrahim A.

Media Officer