The Oyo State Signage and Advertisement Agency (OYSAA) has issued a new directive to all practitioners that effective immediately, the Agency will no longer be accepting new applications for billboard site locations within the city of Ibadan.
This directive, issued by the Director-General of OYSAA, Hon. Oludolapo Eso-Ajanaku, follows a comprehensive evaluation of Ibadanâs current landscape, which revealed excessive clustering and over-proliferation of billboard structures.
The Director-General stated that this measure has become necessary to maintain visual order, safeguard public safety, and ensure sustainable urban development while fostering a thriving Out-Of-Home (OOH) advertising sector across the State.
In line with this directive, practitioners are therefore encouraged to explore alternative markets within Oyo State that offer untapped potential for impactful OOH advertising. Cities such as Ogbomosho, Saki, Iseyin, Eruwa and other emerging urban areas present dynamic opportunities for practitioners to extend their reach and contribute to the overall growth of the advertising industry.
Practitioners are invited to conduct site assessments, identify strategic locations within these regions, and submit their proposals to OYSAA for consideration. The Agency assures all stakeholders of its continued support in navigating this new directive to ensure seamless integration into these promising markets.
OYSAA appreciates the continued cooperation and professionalism of all practitioners in adhering to this new directive. Together, we can achieve a more organized, sustainable, and impactful OOH advertising industry that benefits practitioners, businesses, and the public.
Oyo State ICT
November 21, 2024
